Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

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Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced by Govers, Robert; Go, Frank, 9780230245587
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  • ISBN: 9780230245587 | 0230245587
  • Cover:
  • Copyright: 8/15/2009

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The topic of place branding is moving from#xA0;infancy to adolescence. Many#xA0;cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic#xA0;format but is at the same time useful for practice.
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