A Pocket Guide to Puma

Once shoes for the athletic track, Puma is now well loved the world over, while never losing sights on high-octane performance. Discover the story of the leaping cat in this illustrated guide, the perfect gift for any sneakerhead. 

Feuding can sometimes bring about great things. In 1948, Adidas and Puma were borne out of a bitter rift between two headstrong brothers. With savvy marketing, daring business decisions and canny style choices, Puma is now an industry leader, not bad for the underdog - or undercat - in the feuding war.

In this compact guide, fashion writer Adam Cheung uncovers Puma's story of resilience, from elite sportswear to wardrobe essential of skate and hip-hop subcultures. Featuring their iconic, sometimes rule-breaking collaborations, technological innovations and of course all the iconic footwear, this book celebrates the brand that's not afraid to mix it up and go against the grain.

Adam Cheung is a writer who specialises in sneakers and streetwear. Over the last few years, he's curated features and guides for clients including Burberry and Puma. He is currently style writer at British GQ, and he is also the Founder and Director of Typed Hype, an Instazine that explores everything about sneakerculture. Previously, he was the Editorin-Chief at a London-based sneaker and streetwear company where he worked with Adidas, New Balance and Nike. This is his first book.

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.