The Political Economies of Media The Transformation of the Global Media
, by Jin, Dal Yong; Winseck, DwayneNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781849663533 | 184966353X
- Cover: Hardcover
- Copyright: 9/19/2011
With the emergence of a more sophisticated internet and the rise of Google, Apple, Facebook and Youtube, the media now stands at a juncture between well-established and new media players. This volume brings together new work from leading scholars assessing the political economies of today's media. Divided into three main parts, this book traces the evolution of media economy and its structural transformations. Part I examines the rise of media conglomeration and media ownership in an international context. Part II shows that the media giants are not unshakable, and asks if the problems lie with the recent global financial crises or are the product of deeper systemic issues. Part III then re-evaluates the meanings of sociality, audience commodity and intellectual property in the light of new media technology. The media, information and communication industries are undergoing profound change. This volume will further our understanding of these changes and explores how they will shape the future of the media in the 21st century.