Portfolios for Technical and Professional Communicators

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ISBN: 9780131704589 | 0131704583
Cover: Paperback
Copyright: 6/20/2006

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Ideal for students and practitioners, this textbook is a short, practical guide to creating paper and electronic professional portfolios. The chapters cover the portfolio-building process in detail and include a variety of student examples to support the concepts and guidelines being taught. Legal and ethical issues that affect the portfolio-building process are discussed along with information on how to conduct a successful job search and how to use portfolios during the interview. Book jacket.

Preface

Understanding Professional Portfolios: An Overview

(18)

Introduction

(1)

What Is a Portfolio?

(1)

What Do All Portfolios Have In Common?

(1)

Why Consider Portfolios?

(1)

Portfolios and Career Professionals

(1)

Architects

(1)

Graphic designers

(1)

Teachers

(1)

Engineers

(1)

Portfolios and Technical and Professional Communicators

(1)

Types of Portfolios

(3)

Working portfolio

(1)

Academic portfolio

(1)

Assessment portfolio

(1)

Professional portfolio

(2)

Portfolio Formats

(2)

Paper portfolio

(1)

Electronic or digital portfolio e-portfolios

(1)

CD portfolio

(1)

Web-hosted portfolio

(1)

Organizational Strategies

(3)

Chronological order

(1)

Genre

(1)

Subject area

(1)

Practice to final product

(1)

Rank order

(1)

Individual and team projects

(1)

Theme/metaphor

(1)

Specialty concentrations

(2)

Hypertext links (electronic)

(1)

Combination

(1)

Analyzing Portfolios

(2)

Summary

(4)

Creating a Portfolio Identity

(12)

Introduction

(1)

Establishing a Professional Identity

(1)

Researching and Assessing Personality

(1)

Shaping a Professional Identity

(4)

Understanding the Rhetorical Situation of Your Portfolio

(2)

Rhetorical element 1: purpose

(1)

Rhetorical element 2: audience

(1)

Rhetorical element 3: subject as representative skills

(1)

Categorizing Representative Skills

(2)

Technology skills

(1)

Graphic and design skills

(1)

Communication skills

(1)

Rhetorical element 4: context

(1)

Summary

(2)

Portfolio Contents, Design, and Structure

(28)

Introduction

(1)

Considering Contents for the Portfolio

(1)

Portfolios are representative rather than comprehensive

(1)

Artifacts and contents of your portfolio

(1)

Matching Skills with Artifacts

(3)

Addressing employers' needs

(1)

Legal and ethical selection of materials

(1)

Visual elements

(1)

Understanding Theme and Metaphor

(11)

Theme through professional personality

(3)

Theme through personal interests

(2)

Conceptual theme

(4)

Theme through symbols

(1)

Creating a Portfolio Design Proposal and Table of Contents

(2)

Summary

(11)

Revising for Portfolio Quality

(22)

Introduction

(1)

Revision: A Recursive Process

(1)

Revising Locally

(1)

Revising for New Audiences and Purposes

(5)

Revising for Content

(1)

Amplifying: Representing Multiple Skills within a Single Document

(1)

Editing

(3)

Revising Globally

(2)

Organization

(1)

Integrating Theme and Consistency

(1)

More Than a Container: Contextualizing Artifacts

(1)

Overall Structure and Content

(4)

Table of contents

(1)

Introduction

(2)

Section introductions

(1)

Document context statements

(1)

Summary

(3)

The Electronic Portfolio

(26)

Introduction

(1)

Defining E-Portfolios

(1)

Purposes and Advantages of E-Portfolios

(1)

Purposes

(1)

Advantages

(1)

Contents of an E-Portfolio

(2)

Basic elements

(1)

The e-resume

(1)

Examples of your work

(1)

Reflections on your work

(1)

Planning E-Portfolios

(1)

Designing E-Portfolios

(7)

Principles of design

(6)

Other Gestalt issues

(1)

Creating Templates

(4)

Getting your template into HTML format

(2)

Getting your template into PowerPoint format

(1)

Adding Graphics

(5)

Creating graphics

(3)

Inserting graphics into the HTML document

100

(1)

Using Portable Document Format (PDF) Files

101

(1)

Saving Your E-Portfolio in HTML Format

102

(1)

Adding Auto-Run to Your E-Portfolio

102

(1)

Adding Audio to Your E-Portfolio

102

(1)

Uploading Your E-Portfolio

102

(1)

Getting Search Engines to Find Your E-Portfolio

103

(1)

Summary

103

(4)

Legal and Ethical Issues Affecting Portfolios

107

(18)

Introduction

107

(1)

107

(1)

Works in The Public Domain

108

(1)

Public domain and the Internet

109

(1)

Copyrighting Your Portfolio

109

(2)

Should I copyright my portfolio?

110

(1)

How do I copyright my work?

110

(1)

How long does copyright protection last?

110

(1)

Can I apply for an international copyright?

111

(1)

What protection does copyrighting my work give me?

111

(1)

The Fair Use Doctrine and Your Portfolio

111

(3)

Educational fair use

112

(1)

Personal fair use

112

(1)

Creative fair use

113

(1)

Photographs, digital images, and copyright

113

(1)

Getting permission to use copyrighted material

113

(1)

Work-For-Hire Doctrine

114

(2)

Work-for-hire and portfolios

114

(1)

Work-for-hire and professional communicators

114

(2)

Joint Authorship

116

(1)

Deep linking

116

(1)

The Digital Millennium Copyright Act of 1998

117

(1)

Information Liability

118

(1)

Portfolios and Ethical Issues

118

(3)

Acknowledging your sources

118

(1)

Avoiding plagiarism

119

(1)

Professional organizations and ethical codes

119

(2)

Summary

121

(4)

Getting Feedback: Responding To and Revising Portfolios

125

(14)

Introduction

125

(1)

Importance of Feedback

125

(1)

Feedback During Invention

126

(3)

Feedback on Developed Drafts

129

(1)

Developing Criteria for Paper and Electronic Portfolios

130

(2)

Paper portfolios

130

(1)

Electronic portfolios

131

(1)

Establishing Feedback Criteria for Portfolio Workshops

132

(1)

Organization/structure

132

(1)

Contents

132

(1)

Range and variety of skills represented

132

(1)

Consistency/theme

132

(1)

Document design

132

(1)

Visual/graphic elements

132

(1)

Technological elements

132

(1)

Audience

132

(1)

Editing

133

(1)

Conducting a Workshop Session

133

(1)

Processing and Implementing Feedback

134

(1)

Editing

135

(1)

Summary

135

(4)

Portfolios and the Job Search--Getting Prepared

139

(26)

Introduction

139

(1)

Developing a Marketing Plan

139

(10)

Identifying your strengths and weaknesses

140

(1)

Interviewing a professional communicator

141

(1)

Finding a mentor

141

(1)

Identifying your market

142

(1)

Researching and collecting information on companies that employ technical and/or professional communicators

143

(1)

Learning the language of potential employers

143

(1)

Finding information on companies in your field

144

(1)

Conducting an Internet job search

145

(2)

Creating a network of contacts

147

(2)

Preparing or Updating Your Employment Documents

149

(13)

Preparing a current resume

149

(1)

Features of the standard resume

149

(2)

Double check everything

151

(1)

Tips for designing an effective resume

151

(7)

Writing the letter of application/cover letter

158

(1)

Tips for writing an effective letter of application

158

(1)

Organizing the letter of application

158

(2)

What not to say in your letter of application/cover letter

160

(2)

Summary

162

(3)

Using Portfolios During Interviews

165

(16)

Introduction

165

(1)

Preparing for the Job Interview

165

(5)

Know what to expect

166

(1)

Prepare answers to questions you might be asked

166

(2)

Inventory your soft skills

168

(1)

Prepare for behavior-based interview questions

168

(1)

Develop your own list of questions

169

(1)

Practice, practice, practice

170

(1)

Plan what to wear

170

(1)

Using Your Portfolio During the Job Interview

170

(3)

Integrate your portfolio into the interview

170

(1)

Tailor your portfolio for each interview

171

(1)

Do not include anything that someone can criticize

171

(1)

Know your portfolio backward and forward

171

(1)

Discuss any team efforts

172

(1)

Plan to show before-and-after samples

172

(1)

Leave behind copies of sample projects that are requested

172

(1)

Identifying and Handling Illegal or Inappropriate Questions

173

(1)

Discussing Salary

174

(1)

Responding to the Job Interview

175

(3)

Letter confirming the interview

175

(1)

Follow-up thank-you letter after the interview

175

(1)

Letter declining a job offer

176

(1)

Letter accepting a job offer

176

(2)

Summary

178

(3)

Conclusion

181

(2)

References and Additional Resources

183

(6)

Index

189

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Portfolios for Technical and Professional Communicators

Summary

Table of Contents

Supplemental Materials