The Power of Framing Creating the Language of

This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing. The author offers a better understanding of the subject, a diagnostic instrument, current research on the unconscious learning process, dramatic examples of framing applications, updated examples throughout. It explores its current popularity of framing in media studies, decision making, and multi-party conflicts.

Gail T. Fairhurst is an award-winning professor of communication at the University of Cincinnati, where she teaches leadership and organizational communication. She has also been a speaker, management consultant, and executive coach for McDonald's, Boeing, Procter & Gamble, General Electric, State Farm Insurance, Merrill Lynch, and the Children's Hospital of Cincinnati, among other organizations.

Preface
Who Should Read This Book
Overview of the Contents
Acknowledgments
The Reality of Framing
The Rules of Reality Construction
Test Your Framing Style
Framing Through Pictures?
The Skill of Framing
Culture and Its Discourses
Mental Models
Core Framing Tasks
The Science of Framing
Priming for Spontaneity
Priming Mental Models
Priming for Opportunity
Priming for Language
Priming After Mistakes and Gaffes
Building Complex Mental Models
The Art of Framing
Framing as a Craft
The $1,000,000 Question: Combining Framing Devices
The Emotion of Framing
Emotional Intelligence and Framing
Emotional Contagion and Framing
Emotional Regulation and Framing
The Ethics of Framing
Ethical Codes and Why We Need Them
Creating Mindfulness
Moral Positioning
On Crucibles and Teaching Moments
The Leadership Context of Framing
Context, Leadership and Framing
Now It Is Your Turn
The Applications of Framing
Conversations
Framing for Campaigns
Glossary of Framing Terms
Notes
References
The Author
Index
Table of Contents provided by Publisher. All Rights Reserved.

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The Power of Framing Creating the Language of Leadership

Summary

Author Biography

Table of Contents

Supplemental Materials