Janne Seppanen is Professor of Visual Journalism at the University of Tampere, Finland.
List of Illustrations
ix
Acknowledgments
xi
1. INTRODUCTION
Visual Literacy as Part of Literacies
4
(2)
Visual and Verbal
6
(2)
The Structure of the Book
8
(10)
2. LIVING IN VISUAL ORDERS
Pictures Are Part of the Visual
18
(2)
The Visual Is Multimodal
20
(1)
Power—That Force of All Trades
21
(3)
Seeing Has Cultural Preconditions
24
(5)
Three Tales of the Visual
29
(16)
Plato's Wavering Shadows
29
(4)
Debord's Evil Spectacle
33
(5)
Baudrillard's Endless Simulation
38
(7)
Against Orders!
45
(12)
3. THE EYE, LOOKING AND THE GAZE
57
(32)
The Eye Is Sensitized to Light
59
(4)
A Look Is a Bond
63
(2)
The Body Communicates with the Eye
65
(5)
Peeping Causes Shame
70
(3)
The Gaze and the Sardine Can
73
(6)
In the Field of the Gaze
79
(2)
Public Enemy: Once Again
81
(8)
4. READING PICTURES
89
(42)
Visual Literacies
91
(3)
Pictures and Visual Literacy
94
(2)
Digitalization and Photographic Truth
96
(15)
The Photograph
98
(3)
Practices
101
(5)
The Camera
106
(5)
Pictorial and Non-Pictorial Perception
111
(6)
Semiotic Functions
117
(12)
Indexicality
119
(1)
Iconicity
120
(1)
Motivation and Constraint
120
(1)
Paradigm and Syntagm
121
(1)
Denotation, Connotation, and Myth
122
(1)
Metaphor and Metonym
123
(6)
Pondering Meanings
129
(2)
AFTERWORD
131
(4)
Notes
135
(6)
References
141
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