Makes the controversial argument that reinforcement is a real and valuable force in human behavior.
Acknowledgments
vii
Introduction
ix
Part I Myths and Misrepresentations of Reinforcement
1. Reinforcement as "Rat Psychology"
3
(20)
2. Insults and Mischievous Misrepresentations: M&Ms for the Retarded
23
(4)
3. Carrot-and-Stick Control, Bribery, and Value
27
(12)
4. The Myth that "Extrinsic Rewards Undermine Intrinsic Interest"
39
(22)
5. The Reality of Extrinsic Rewards and Intrinsic Motivation
61
(14)
6. Reinforcement Crushes Creativity
75
(8)
7. Reinforcement Creates Creativity
83
(22)
8. The Myth that Imitation and Instruction Following Invalidate Reinforcement Theory
105
(12)
Part II For Better or Worse. In Sickness and in Health: Reinforcement in Action
9. Reinforcement of Achievement and Underachievement
117
(10)
10. Reinforcement in Education
127
(28)
11. Reinforcement in Drug Use, Abuse, and Treatment
155
(26)
12. Reinforcement and Crime, Misconduct, and Correction
181
(18)
13. Reinforcement in the Cause, Course, and Correction of Depression, Chronic Pain, and Illness
199
(26)
References
225
(20)
Appendix 1. The Selection of Behavior
245
(6)
Appendix 2. Basic Terms
251
(8)
Name Index
259
(6)
Subject Index
265
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