The Power of Story Rediscovering the Oldest, Most Natural Way to Reach People for Christ

As the world shrinks because of technology and instant communication, and our cities, towns, and neighborhoods become more culturally and internationally diverse, church leaders, church planters, pastors, and volunteers must become more alert and wise in understanding the biblical meaning of evangelism. The Christian Persuader helps to + Clarify the essential and unchanging mission of the church + Articulate what language and message Christ-centered evangelism should speak + Define what conversion to Jesus Christ means in a pluralistic world + Model the biblical ministries of evangelism and social witness in a world of conflict + Understand the urgency and methodology of evangelism in the 21st Century Leighton Ford explores these topics with biblical insight and reflects on his life and ministry experiences as an evangelist called by his Lord and Savior to share the Good News of Jesus Christ with people of every tribe, language, people, and nation. Of this book Billy Graham says, “This is the clearest and most comprehensive explanation of what evangelism is…Leighton Ford deeply probes evangelism’s motive, message, and methods.”

Dr. Leighton Ford is a Presbyterian minister, evangelist, and author who has spoken in forty countries and is known as a leader in world evangelization. His focus in recent years has been on the next generation of Christian leadership, and serves as a mentor for emerging global leaders. He and his wife, Jeanie live in Charlotte, North Carolina.