Practical Everyday Analytics & the Science of Sales and Marketing
, by Mahoney, Neil J.; Burckhardt, Richard V.- ISBN: 9781477693919 | 1477693912
- Cover: Paperback
- Copyright: 12/17/2012
True stories from many top marketing companies in America include:a) How to best utilize Analytics to promote and sell your product or serviceb) Winning strategies from some of the best Sales & Marketing pros tell you: * How to develop a Value Proposition that really sells * The simplest, easiest way to develop respect & trust among customers and prospects * The Power of Positioning * Why the Sales and Marketing Team isn't really a Team * The dangers of the One-Minute Management Mentality * The Science of Selling * 10 Remedies for the 10,000 pitfalls to Start Ups and Product Launches