A Practical Guide to Persuasion Influence others and lead change

Make other people say
'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes to
your proposals.

A Practical Guide to
Persuasion uses psychology,
expert advice and practical techniques to teach you how to influence the people
around you in an ethical way. 

Learn how to increase your presence, by knowing when to talk and when to
listen; develop a strategy of success, by preparing, planning and crafting
opportunities and make change happen by understanding what drives your
audience.

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.