Practical Health Promotion

The second edition of this popular introductory textbook has been fully revised to provide a totally up-to-date guide to the practical aspects of promoting health. Focusing on the range of skills needed to become an effective practitioner, it takes readers step-by-step through the different settings in which health promotion takes place, and the various tools they might employ. The book offers accessible and comprehensive coverage of all the key topics in contemporary health promotion, including chapters on health promotion through the lifespan, one-to-one communication, working with groups, using the media and digital technologies, advocacy, and planning and management.

As well as incorporating the most recent government policies and initiatives in public health, the new edition draws on the very latest literature and statistics. In particular, there is new and expanded material on issues such as: community initiatives and social capital; novel resources offered by digital technologies; health literacy; health in the media; stress in the workplace, and much more.

Throughout the text there are activities to develop students’ understanding and encourage reflective practice. Each chapter opens with a list of the central issues and learning objectives, and key terms highlighted in the text are clearly explained. Carefully chosen figures and photographs enliven and reinforce the text, while a well-designed website (www.politybooks.com/healthpromotion) offers up-to-date online resources to test and extend students’ learning.

The new edition of Practical Health Promotion will continue to be the ideal and indispensable practical guide to health promotion for students at all levels. It will inspire anyone involved with health care to find practical ways of promoting positive change.

JOHN HUBLEY was formerly Principal Lecturer in Health Promotion at Leeds Metropolitan University

JUNE COPEMAN is Principal Lecturer in Nutrition and Dietetics at Leeds Metropolitan University

JAMES WOODALL is Senior Lecturer in Health Promotion at Leeds Metropolitan University

Introduction
PART I Health Promotion Needs Assessment
Chapter 1 Health Promotion and Public Health
Chapter 2 Epidemiological Tools for Health Promotion
Chapter 3 Understanding Health and Illness Behaviours
Chapter 4 Health Promotion through the Lifespan
PART II Defining Health Promotion Strategy: Health Promotion Methods
Chapter 5 One-to-One Communication
Chapter 6 Health Promotion with Groups
Chapter 7 Mass Media
Chapter 8 Print Media
Chapter 9 Electronic Media and the Internet
Chapter 10 Advocacy
PART III Defining Health Promotion Strategy: Settings in Health Promotion
Chapter 11 Community settings
Chapter 12 Heath-Facility Settings
Chapter 13 The Workplace Setting
Chapter 14 Settings Used by Children and Young People
Chapter 15 Institutional Settings
PART IV Implementation, Evaluation and Reflection
Chapter 16 Planning and Management of Health Promotion
Chapter 17 Evaluation and Reflection
References