The Practice of Graduate Research in

The Practice of Graduate Research in Hospitality and Tourism is an in-depth guide that strives to assist graduate students in hospitality and tourism achieve competent research levels in their respective programs. With this book, you will explore several sample research papers that use conceptual studies, empirical studies using secondary data, and empirical research with primary data that will spark interesting discussions on research design, conceptual development, research methods, and conclusions drawn from the research.

About the Editor

ix

Contributors

xi

Preface

xv

PART I: CONCEPTUAL APPROACHES

Selecting Service-Oriented Employees Based on Person-Organization Fit

3

(20)

Mustafa Tepeci

Introduction

3

(1)

Review of the Literature

4

(13)

Conclusion

17

(6)

Developing a Benchmarking Model for Tourist Destinations

23

(20)

Metin Kozak

Michael Rimmington

Introduction

23

(1)

Benchmarking: Definition and Practices

24

(2)

Benchmarking and the Tourism Industry

26

(2)

Benchmarking and Customer Satisfaction

28

(1)

Toward Destination Benchmarking

29

(2)

A Destination Benchmarking Model

31

(4)

What to Benchmark

35

(2)

Whom to Benchmark

37

(1)

How to Benchmark

37

(1)

Conclusion

38

(5)

A Conceptual Framework for Measuring the Effectiveness of Advertising on the Internet: Using Cyberspace to Position Hospitality Firms in the Marketspace

43

(22)

Miyoung Jeong

Sara C. Parks

Introduction

43

(1)

The Web and the Lodging Industry

44

(3)

The Web As an Intermediary Between the Customer and the Hotel

47

(2)

A Conceptual Framework

49

(9)

Conclusions and Suggestions for Future Study

58

(7)

PART II: SECONDARY DATA APPROACHES

Factors Affecting Expenditures on Food Away from Home in U.S. Households

65

(10)

Seonok Ham

Stephen J. Hiemstra

Il-Sun Yang

Introduction

65

(1)

Methods

66

(3)

Results

69

(3)

Conclusions

72

(3)

Senior-Sensitive Segments: Looking at Travel Behavior

75

(16)

Bill Xiucheng Bai

Wendi Smith

Liping A. Cai

Joseph T. O'Leary

Introduction

75

(2)

Methodology

77

(1)

Results

78

(9)

Conclusion and Implications

87

(4)

The Competitive Structure of Japanese Overseas Travelers' Destinations

91

(14)

Hyung Sook You

Introduction

91

(3)

Purpose

94

(1)

Methods and Analysis

94

(7)

Conclusion

101

(4)

Identification of Variables Influencing Food and Beverage Employee Turnover

105

(24)

Brett W. Horton

Richard Ghiselli

Introduction

105

(1)

Literature Review

106

(4)

Data

110

(1)

Methodology

111

(3)

Results

114

(7)

Discussion

121

(3)

Conclusion and Areas for Future Research

124

(5)

PART III: PRIMARY DATA APPROACHES

Motivating Neeeds of Managers in the On-Site Food Service Segment

129

(14)

Dennis Reynolds

Introduction

129

(1)

Backgroud

130

(3)

Murray's Model

133

(1)

Study of Food Service Managers' Motivating Needs

134

(1)

Methodology

135

(1)

Discussion of Findings

136

(4)

Conclusion

140

(3)

HIV and AIDS in the Workplace: Do Future Hospitality Managers Have Adequate Education?

143

(20)

Richard Brungard

Background

143

(3)

Methodology

146

(2)

Results

148

(10)

Implications

158

(5)

Analysis of Papers Published in the Hospitality Research Journal: Focus and Trends of Subjects, Research Designs, and Statistical Techniques

163

(14)

Jeffrey D. Elsworth

Barbara J. H. Yoon

Bill Xiucheng Bai

Introduction

163

(1)

Methodology

164

(3)

Results

167

(4)

Conclusions and Implications

171

(6)

Index

177

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

The Practice of Graduate Research in Hospitality and Tourism

Summary

Table of Contents

Supplemental Materials

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

The Practice of Graduate Research in Hospitality and Tourism

Summary

Table of Contents

Supplemental Materials

Digital License