A Practioner's Guide to Public Relations Research, Measurement and Evaluation
, by Stacks, Don W.; Michaelson, DavidNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781606491010 | 1606491016
- Cover: Paperback
- Copyright: 4/1/2010
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and ev