In Praise of Pragmatism : Fisher Friedman Associates

Residential design has to be affordable and smart, but it can also be sensuous, appealing, and timely. With color photographs and illustrations throughout, Fisher Friedman Associates 1964–2010 explores one of the Bay Area's leading architectural firms, from its beginnings in residential architecture through its expansion into academic buildings, student housing, office developments, civic facilities, and large-scale urban planning. In the process, it profiles the nearly 50-year career of Rodney Friedman, who continues to produce a vigorous body of work at age 75.