Pre-Colonial Africa in Colonial African Narratives
, by Donald R. Wehrs- ISBN: 9780754690030 | 0754690032
- Cover: Nonspecific Binding
- Copyright: 4/8/2016
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. In a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinking and a range of accepted techniques for the evaluation of brand exposures - whether in response to the ambitions of a key business project, new market conditions or in answer to shareholder concern.