Premium by Design

This thought-provoking book explores new luxury paradigms for a changing world. As materialism, hedonism and indulgence are swiftly being replaced by decency, depth and substance, status, moneyed brands have a unique chance to create change, to connect with the soul and positively impact our civilization. The arguments and research Bevolo, Gofman, Marzano and Moskowitz present here shed light on how to manage this transition. Premium by Design is a thoroughly researched, well argued and well presented study that combines a rigorous identification of important trends for the future, with new insights. As a result it is a must read for anyone in this market, or aspiring to it. While the emphasis on sustainability is commendable, the key challenge for the world today is how sustainable is the underlying process that is driving this apparent desire for more and more indulgent material possessiveness? This book might not have all the answers, but it will likely provoke and trigger a long overdue debate in the premium and image driven industries about tomorrow's values.