Preparing the Business Plan: Resources for the Classroom
, by Longenecker, Justin G.; Moore, Carlos W.; Petty, Bill- ISBN: 9780538844758 | 0538844752
- Cover: Paperback
- Copyright: 8/12/1994
This book presents a contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. Small Business Management is ideal for anyone who works or plans to work in a small business.