Preparing the Business Plan: Resources for the Classroom

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Preparing the Business Plan: Resources for the Classroom by Longenecker, Justin G.; Moore, Carlos W.; Petty, Bill, 9780538844758
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  • ISBN: 9780538844758 | 0538844752
  • Cover: Paperback
  • Copyright: 8/12/1994

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This book presents a contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. Small Business Management is ideal for anyone who works or plans to work in a small business.
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