Presentations that Change Minds Strategies to

To survive in business, people need to know how to give presentations that will change minds when the stakes are high Proven presentation strategies, appropriate for any level, which are exemplified through case studies focusing on Steve Jobs, Martin Luther King, Jr., Donald Trump, John F. Kennedy, and more Josh Gordon has been featured in Fortune, BusinessWeek, USA Today, Success, Inc, Sales and Marketing Management, and Selling Power and has been interviewed by CNBC, NPR's Marketplace, "The Fortune Business Report," Wall Street Journal TV, and WCBS radio

Josh Gordon is the president of Gordon Communication Strategies, a skill training and representation firm based in New York City. This is Gordon's fourth book. His previous books have been covered on CNN, CNBC, NPR, The FORTUNE Business Report, Wall Street Journal TV, Fortune, BusinessWeek, and USA Today.

Introduction : how this book will make you more successful
The five unbreakable rules of persuasive presentations
The presentation that deeply involves your audience	p. 1
The presentation that creates excitement	p. 17
The presentation that persuades with a story	p. 35
The presentation that sells a new idea	p. 53
The presentation that persuades by emotional appeal	p. 69
The presentation that persuades with humor	p. 83
The presentation that lays out "the facts"	p. 99
The presentation that inspires	p. 119
The presentation that changes a perception	p. 137
The presentation that builds trust	p. 155
The presentation that offers a solution	p. 171
The presentation that makes a financial case	p. 185
The presentation that gets them to choose you over the competition	p. 203
The presentation that wins over a hostile audience	p. 221
The "eyes rules"	p. 237
Picking the right strategy, by the numbers	p. 241
Gender and political affiliation contrast study	p. 253
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Presentations that Change Minds Strategies to Persuade, Convince, and Get Results

Summary

Author Biography

Table of Contents

Supplemental Materials