Larry J. Zimmerman is the head of the Archaeology Department of the Minnesota Historical Society William Green is the director of the Logan Museum of Anthropology and an adjunct professor of anthropology at Beloit College, Wisconsin
Series Editors' Foreword
p. ix
Acknowledgments
p. xiii
Out of Site, Out of Mind?
p. 1
Making Excuses
Plan of the Book
Recognizing Our Audiences
p. 7
Ethics and Accountability
Educating Our Students
Public Accountability: What Do Different Audiences Want and Need?
Archaeological Style and the Real World
Jargon
Choosing the Right Medium
p. 15
Who Is My Intended Audience?
What Are My Contractual or Other Obligations to These Audiences?
What Kind of Budget Do I Have to Prepare My Work?
Given These Factors, What Media Are Available to Me?
What Will It Cost to Distribute My Work to the Intended Audiences?
Conclusion
Developing Needed Skills and Tools
p. 21
Basic Writing Skills
Beyond the Basics of Writing
Dealing with References
Conclusion
Computers and Presenting the Past
p. 41
Basic Computer Skills You'll Need
Advanced Skills You'll Need
Computer Hardware
Software
Learning Curves
Conclusion
Visual Archaeology
p. 47
The Cultural Life of Images
Photographs versus Drawings
Tools
Lone Ranger or Team Player?
p. 59
Developing the Team
Outsourcing Work or Hiring In-House
Publish or Perish? Communicating with Colleagues
p. 65
Abstracts
Conference Papers and Public Talks
Poster Papers? How to Decide and How to Deliver
Electronic Sessions
Organizing and Chairing a Session
Conclusion
From Presented to Printed
p. 91
CRM Reports
Journal Articles and Book Chapters
Books and Monographs
Publishing and Career Development
Bringing the Past to Life and Presenting It with Style
p. 109
Hands-on Learning Promotes Understanding
Action Is Better Than Description
Games and Toys
Archaeological Fiction
Cartoons
Movies and Videos: Live Action versus Documentary
Public Archaeology
Events
Exhibits and Museums
Media Method or Media Madness?
p. 121
With Friends Like the Media, Who Needs Enemies?
Attitudes
Learn Something about Media
Finding a Hook
Deciding When to Go Public
Getting Noticed
Other Advice and Cautions
Ethics, Contexts, and Professional Responsibility
Conclusion
The Future of Presenting the Past
p. 135
Archaeology on the Web
CD-ROMs and DVDs
Storyboarding: A Crucial Concept for Websites and CDs/DVDs
Interactivity: Bringing the Past to Life
Conclusion
Some Archaeology Journals on the Web
p. 145
References
p. 147
Index
p. 153
About the Author and Series Editors
p. 161
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