Presidential Candidate Images

This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections. Visit our website for sample chapters!

Introduction: The Continued Importance of the Candidate Image Construct

1

(210)

Kenneth L. Hacker

1 Campaigns and Candidate Images in American Presidential Elections

21

(28)

Susan A. Hellweg

2 Presidential Candidates' Personal Qualities: Computer Content Analysis

49

(16)

William L. Benoit and John P. McHale

3 Candidate Images When Things Go Sour: Reaction to Scandal

65

(20)

Carolyn L. Funk

4 The "Authentic Candidate": Extending Candidate Image Assessment

85

(20)

Allan Louden and Kristen McCauliff

5 A Dual-Processing Perspective of Candidate Image Formation

105

(28)

Kenneth L. Hacker

6 The Effects of Political Advertising on Candidate Images

133

(18)

Lynda Lee Kaid and Mike Chanslor

7 Presidential Debates and Candidate Image Formation: 1992, 1996, 2000

151

(26)

Walter R. Zakahi

8 Interpersonal Communication Styles of Political Candidates: Predicting Winning and Losing Candidates in Three U.S. Presidential Elections

177

(20)

Timothy Stephen, Teresa M. Harrison, William Husson, and David Albert

9 Meta-Analysis of Presidential Candidate Images

197

(14)

Susan A. Hellweg and Brian H. Spitzberg

10 Using Cognitive Measurement for Analysis of Candidate Images

211

(20)

Kenneth L. Hacker

11 Measuring Candidate Images with Semantic Differentials

231

(6)

Lynda Lee Kaid

Conclusion Present and Future Directions for Presidential Candidate Image Research

237

(8)

Kenneth L. Hacker

Index

245

(2)

About the Contributors

247

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

Presidential Candidate Images

Summary

Table of Contents

Supplemental Materials