The Pricing Model Revolution How Pricing Will Change the Way We Sell and Buy On and Offline

An incisive and accessible blueprint to pricing your company’s products and services

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.

Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You’ll learn things like:

• How to make smart and innovative pricing a core component of your next product offering
• How to distinguish between every new, future-oriented monetization approach
• Which factors to consider when you’re choosing on a new pricing model for your most popular products

An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.

DANILO ZATTA, PHD, MBA, is a world-renowned pricing expert and management advisor, with over 25 years’ experience leading pricing, sales, revenue growth, and business transformation projects for blue chip corporations, SMEs and investors in Europe, North America, and around the world. He intervenes as key note speaker at leading universities and corporate events and also coaches C-levels on topline excellence. Dan received his doctorate in Revenue Management and Pricing at TUM Munich in Germany and holds an MBA from INSEAD in Singapore and France. His studies in Economics were completed at the UCD in Ireland and Luiss in Italy.

Introduction of the Author

Part I: PRICE MODEL REVOLUTION

1. Monetization as a priority

Part II: NEW APPROACHES TO MONETISATION

2.  Pay per use

3.  Subscription

4.  Outcome-based pricing

5.  Psychological pricing

6.  Dynamic pricing

7.  Artificial intelligence-based pricing

8.  Freemium

9.  Sympathetic pricing

10. Participative pricing

11. Neuropricing

Part III: HOW TO WIN

12. Succeeding with new price models

Notes

About the Author

Index

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.