Principled Profits: Marketing That Puts People First
, by Horowitz, ShelNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780961466664 | 0961466669
- Cover: Paperback
- Copyright: 6/1/2003
Forget Traditional Business Wisdom--Market Share is Dead, Your Competitors May be Your Best Allies, and Nice Guys Don't Finish Last.