The Pro-aging Playbook

Hailed as the “beauty guru” by his celebrity and international patients, Dr. Paul Jarrod Frank shares the path his devoted followers of all ages can follow to navigate the latest technologies and lifestyle choices in the beauty and wellness industry, transforming the way they look and feel—from the outside in and the inside out.

In The Pro-Aging Playbook, you can chart your personal path to your best self by harnessing proven techniques to use for professional, proactive, and progressive care. With the help of this book, you’ll look and feel your best while finding your individual course to sustainable vitality and confidence. Dr. Frank uses his outside-in and inside-out approach to cover the most effective cosmetic treatments, products, and wellness choices to improve your skin, your health, and mostly your perspective on beauty and aging. With his no-nonsense filter of the health and beauty industry, you can choose the simplest techniques that fit into your schedule and lifestyle, and you’ll see how small, gradual changes in how you think, how you eat, how you move, and how you make time to care for yourself can cost little to nothing while you reap enormous rewards.

Paul Jarrod Frank, MD is one the most famous and successful cosmetic dermatologists in the world—often called the Beauty Guru by his celebrity and international patients. Renowned for his minimally invasive techniques and holistic approach to cosmetic rejuvenation and age management, he is regularly featured as a skin and aging expert in local and international media. In 2002, he authored his first book, Turn Back the Clock Without Losing Time, and has since been a clinical investigator, brand ambassador, and consultant for numerous technology, pharmaceutical, and global skincare companies, including The Estée Lauder Companies. In 2017, he became a global skincare consultant to Madonna and MTG, launching their product line MDNA Skin in North America. Over the past few years, Dr. Frank has broadened his practice and the cosmetic dermatology industry with PFRANKMD, a multi-provider and multi-disciplinary bespoke aesthetic healthcare brand, with several locations in New York, the Hamptons, and Miami. As a board-certified dermatologist, he has lectured around the world and has authored several articles in both consumer and professional literature. Dr. Frank is a Clinical Assistant Professor of Dermatology at the Icahn School of Medicine at Mount Sinai Hospital.