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INTRODUCTION WELCOME TO THE SECOND EDITION OFTHE PRODUCT MANAGER’S SURVIVAL GUIDE
CHAPTER 1 INTRODUCTION TO PRODUCT MANAGEMENT
CHAPTER 2 UNDERSTANDING THE ROLE OF THE PRODUCT MANAGER ANDASSESSING YOUR PRODUCT MANAGEMENT ACUMEN
CHAPTER 3 NAVIGATING THE ORGANIZATION
CHAPTER 4 INFLUENCE AND THE ART OF BEING A PRODUCT MANAGER
CHAPTER 5 WHO’S THE CUSTOMER?
CHAPTER 6 GARNERING INDUSTRY AND COMPETITOR INSIGHTS
CHAPTER 7 GETTING FROM HERE TO THERE: PRODUCT STRATEGYAND ROADMAPS
CHAPTER 8 AFTER STRATEGY: WHAT’S NEXT?
CHAPTER 9 EXECUTION: DEVELOPING AND LAUNCHING PRODUCTS
CHAPTER 10 HARNESSING DATA AND RUNNING THE PRODUCT’S BUSINESS
CHAPTER 11 IMPROVING YOUR EXPERIENCE AS A PRODUCT MANAGER
INDEX