Professional Marketing & Selling Techniques for Digital Wedding Photographers

Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographicwhether that be low-volume big-budget or high-volume low-budget clientsand market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-tablestyle books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.

Jeff Hawkins and Kathleen Hawkins operate an award-winning wedding and portrait photography studio in Orlando, Florida. They are the authors of Professional Techniques for Digital Wedding Photography. Kathleen Hawkins is the author of The Bride''s Guide to Wedding Photography, Digital Photography for Children''s and Family Portraiture, Marketing and Selling Techniques for Digital Portrait Photographers, and Taking Great Digital Family Pictures. They live in Altamonte Springs, Florida.