Profiling through Big Data Analytics The Interplay between the General Data Protection Regulation and Unfair Commercial Practices Directive

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Profiling through Big Data Analytics The Interplay between the General Data Protection Regulation and Unfair Commercial Practices Directive by Niševic, Maja, 9781839703409
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  • ISBN: 9781839703409 | 1839703407
  • Cover: Hardcover
  • Copyright: 3/1/2023

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This book investigates the practice of profiling using Big Data Analytics, with the main focus on the interplay between the European Union General Data Protection Regulation (GDPR) and the European Union Unfair Commercial Practice Directive (UCPD). This book is an interdisciplinary study of profiling as a technological tool, and of its legal framework, including comparative analysis of the case law on personal data processing.
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