The Profit Principle Turn What You Know Into What You Do - Without Borrowing a Cent!

The Profit Principle is the only secret to good business you'll ever need to know. Success in business has little to do with investment capital, a business plan or office space. Success comes from applying the four-part profit principle. Discover how you can turn what you know into what you do, and launch a successful, sustainable venture without spending (or borrowing) a cent. It's a process that's simpler than you think and already within reach. Most books on starting a business don't extend further than the practicalities - plans, finance, accounting, equipment and so on. They are many and their advice is often similar and predictable. Rarely do they offer a new perspective or directions for a smarter approach. The motivational books that also serve this market may read well, but they often lack the substance on which to base sound business decisions and actions. Peter Fritz, one of the country's most successful serial entrepreneurs, debunks the myths that surround starting and growing a business. He shares his unique approach and the lessons he has learnt from four decades of turning good skills and ideas into profitable businesses. If you want to run your own business and don't already, stop and ask yourself: 'Why not?'. The Profit Principle is a modern classic that will flip your thinking on what it takes to succeed and inspire you to get started.

Peter Fritz is a recipient of the Order of Australia and co-founder of TCG Group, a $1.25 billion business empire. Jeanne-Vida Douglas is an award-winning journalist and business writer with a passion for telling other people's stories.