Profiting from the Data Economy Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World

Today, the insights available through "big data" are potentially limitless – ranging from improved product recommendations and more well-targeted promotions to more efficient public agencies. In Profiting From the Data Economy , cutting-edge academic researcher, David Schweidel, considers the role that individual consumers, innovators and government will play in shaping tomorrow's data economy. For each group, the author identifies both what can be gained and what is at stake. Writing for decision-makers, strategists, and stakeholders of all kinds, he reveals how today's data explosion will affect consumers' relationships with businesses, and the roles government may play in the process. The book puts you in the shoes of individuals generating data, innovators seeking to capitalize on it, and regulators seeking to protect consumers – and shows how all these roles will be increasingly interconnected in the future. For analytics executives; senior managers; CIOs, CEOs, CMOs; marketing specialists, and analysts; and consultants involved with Big Data, marketing, customer privacy, or related issues. This guide will also be valuable in many business analytics, digital marketing, and social media courses and academic programs.

DAVID A. SCHWEIDEL (Atlanta, GA), Associate Professor of Marketing at Emory University's Goizueta Business School, co-directs the Emory Marketing Analytics Center. He was previously a member of the faculty at the Wisconsin School of Business, University of Wisconsin-Madison. His research has focused on developing statistical models to guide customer relationship management activities; and the use of social media for marketing intelligence. He co-authored Social Media Intelligence, and has written numerous articles in leading marketing journals. He holds a Ph.D. in marketing from The Wharton School of the University of Pennsylvania.

1. What is the Data Exhaust?

2. The Individual's Perspective: How Have Consumers Benefited from the Digital Age?

3. The Innovator's Perspective: How Have Businesses Developed and Grown Based On Data?

4. Today's Exchange: What Do Consumers Get in Exchange for Their Data?

5. Intellectual Property and Data Exhaust: Do Individuals Have Any Right to the Data They Produce?

6. Fostering the Data Economy: How Could the Data Exhaust Change the Relationship Between Individuals and Innovators?

7. The Government's Perspective: What is the Government's Role in the Data Economy?

8. Contexts for the New Data Economy

Conclusion

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