PROMO2 (with CourseMate Printed Access Card)

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PROMO2 (with CourseMate Printed Access Card) by O'Guinn, Thomas; Allen, Chris; Semenik, Richard J., 9781133626176
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  • ISBN: 9781133626176 | 1133626173
  • Cover: Paperback w/ Access Card
  • Copyright: 2/9/2012

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Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.