The Psychology of Television

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Preface	p. xi
Essential Facts and Initial Effects	p. 1
Television?	p. 7
The Audience: Who Watches, When, What, and Why?	p. 31
The Program Content of Television	p. 51
The Psychology of Television: Psychological Mechanisms of Influence	p. 81
Behavioral Mechanisms: Imitation, Disinhibition, and Arousal/Desensitization	p. 85
Cognitive Mechanisms 1: the Influence of Television on Attitudes, Beliefs, and Judgments	p. 120
Cognitive Mechanisms II: Attention, Comprehension, and Perceived Reality	p. 144
Nonprogram Content of Television: Mechanisms of Persuasion	p. 173
Regulations and Speculations	p. 229
Social Policy and the Regulation of Television for Children	p. 233
The Future of Television	p. 263
References	p. 282
Author Index	p. 311
Subject Index	p. 321
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