1 Introduction: The President and the Public Revisited
1
Doris A. Graber
PART I THE CHALLENGE OF PERCEPTION
2 Celebrity in Chief: The President As a Pop Culture Icon
13
(16)
Michael A. Genovese
3 Party Labels in Presidential Acceptance Addresses: 1948-2000
29
(20)
Sharon E. Jarvis and Emily Balanoff Jones
4 What Gets Covered? How Media Coverage of Elite Debate Drives the Rally-'Round-the-Flag Phenomenon: 1979-1998
49
(26)
Matthew A. Baum and Tim Groeling
PART II THE CHALLENGE OF POLICY MANAGEMENT
5 The White House Public Opinion Apparatus Meets the Anti-Polling President
75
(14)
Diane J. Heith
6 Presidential Leverage and the Presidential Agenda: 1967-1996
89
(24)
Daniel E. Ponder
7 Second Term Presidents: Free Birds or Lame Ducks?
113
(28)
William Cunion
PART III THE CHALLENGE OF PRESENTATION
8 Presidential Ideology and the Public Mood: 1956-1994
141
(22)
Jeffrey E. Cohen and John A. Hamman
9 The Rose Garden Strategy Revisited: How Presidents Use Public Activities
163
(16)
Lori Cox Han
10 Doing Diversity across the Partisan Divide: George H. W. Bush, Bill Clinton, and the American National Identity
179
(28)
Mary E. Stuckey
11 A President Transformed: Bush's Pre- and Post-September 11 Rhetoric and Image
207
(20)
Jeremy D. Mayer and Mark J. Rozell
PART TV THE CHALLENGE AFTER THE WHITE HOUSE
12 Life after the White House: The Public Post-Presidency and the Development of Presidential Legacies
227
(28)
Lori Cox Han and Matthew J. Krov
13 Not Going Public: George W. Bush and the Presidential Records Act
255
(24)
Nancy Kassop
Contributors
279
(4)
Index
283
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