- ISBN: 9780898624991 | 0898624991
- Cover: Paperback
- Copyright: 4/22/1995
This volume offers an unprecedented range of scholarly perspectives on the relationship between public opinion and communication. With contributions written from social-scientific, historical, critical, and cultural traditions, the book illuminates the importance and richness of treating "public opinion" as a multifaceted concept. Topics covered include the nature and institutions of public opinion, media influences, social and psychological contexts, and the role that public opinion assessment plays in a democratic society.