Public Relations Research Annual: Volume 2

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

ISBN: 9780805806786 | 0805806784
Cover: Nonspecific Binding
Copyright: 5/1/1990

Rent

(Recommended)

$60.87

Term

Due

Price

Semester

Dec 12

$64.08

Quarter

Aug 13

$60.87

Short Term

Jul 15

$57.67

*This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.
Buy New

Usually Ships in 3-5 Business Days

$82.04
eBook

Available Instantly

Online: 180 Days

Downloadable: 180 Days

$56.10

Summary

Supplemental Materials

The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.

Please wait while the item is added to your bag...

Public Relations Research Annual Volume 2	p. ii
Preface	p. xi
Reseach Reviews	p. 1
The Innovation of Research in Public Relations Practice: Review of a P rogram of Studies	p. 3
Corporate Issues Management: Theoretical Underpinnings and Research Foundations	p. 29
References	p. 60
the Uses and Effects of Public Service Advertising	p. 67
Acknowledgment	p. 86
Reports of Original Research	p. 93
Roles and Program Evaluation Techniques Among Canadian Public Relation s Practitioners	p. 95
Power in the Public Relations Department	p. 115
References	p. 151
Community Size, Perceptions of Majority Opinion, and Opinion Expression	p. 157
References	p. 170
Internal Communication and Job Satisfaction Revisited: The Impact of Organizational Trust and Influence on Commercial Bank Supervisors	p. 173
Involvement: a Key Variable in People's Reaction to Public Policy Issues	p. 193
References	p. 202
First Amendment Protection for Public Relations Expression: the Applicability and Limitations of the Commercial and Corporate Speech Models	p. 205
References	p. 215
Ethical Values or Strategic Values? the Two Faces of Systems Theory in Public Relations	p. 219
References	p. 232
Organizational Culture and Ethnoecology in Public Relations Theory an d Practice	p. 235
Author Index	p. 253
Subject Index	p. 261
Table of Contents provided by Publisher. All Rights Reserved.

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Public Relations Research Annual: Volume 2

Summary

Table of Contents

Supplemental Materials

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Public Relations Research Annual: Volume 2

Summary

Table of Contents

Supplemental Materials

Digital License