Public Relations : Strategies and Tactics

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Public Relations : Strategies and Tactics by Dennis L. Wilcox; Warren Kendall Agee; Phillip H. Ault, 9780673993090
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  • ISBN: 9780673993090 | 0673993094
  • Cover: Hardcover
  • Copyright: 1/1/1995

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Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. The role, process, application of, and strategy and tactics behind public relations practices today. Introductory public relations.
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