Publishing for Small Press Runs : How to Print and Market from 20 to 200 Copies of Your Book

This pioneering book provides valuable and current information on publishing and printing books in short press runs using digital methods for both book covers (digital offset press) and text (digital photoreproduction), print on demand with point-of-purchase book manufacturing machines, and electronic or ôvirtualö publishing and distribution. Publishing for Small Press Runs teaches writers about the importance of appropriate cover design, as well as how to use publishing industry standards for registering and copyrighting their work. Authors learn how to promote books using creative and effective marketing methods to locate the appropriate markets to sell their books directly through bookstores or through online booksellers. With 22 figures and 9 tables, Publishing for Small Press Runs has sold internationally and currently is used as the course text/reference guide at five universities and for various seminars on writing and publishing.