Publishing Without Boundaries : How to Think, Work, and Win in the Global Marketplace

LEARN WHY YOU NEVER NEED TO GO "OUT OF PRINT" AGAIN If you want to stay competitive, you have to reach beyond the barriers of format and country. Publishing Without Boundaries: How to Think, Work, and Win in the Global Marketplace provides a road map to the essential aspects of international publishing, from developing content that can be easily adapted to other cultures to establishing relationships and negotiating licensing and co-publishing contracts. In his new book, Michael N. Ross applies principles from both the consumer and educational publishing arenas to explore publishing's sea change. Featuring a discussion on the emergence of digital publishing, this primer on the new era of publishing explores the challenges and opportunities provided by technology and how you can extend the life span of your publications.