Putting the Public Back in Public Relations How Social Media Is Reinventing the Aging Business of PR
, by Solis, Brian; Breakenridge, Deirdre K.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780137150694 | 0137150695
- Cover: Hardcover
- Copyright: 2/19/2009
Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. bull; Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. bull; Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. bull; Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.