Qualitative Discourse Analysis in the Social

Analyzing language and communication can give us great insight into relationships, power and the cultural boundaries of our society. Written for students who are new to discourse analysis, this book demonstrates how to analyze discourse effectively.

RUTH WODAK is Professor of Discourse Studies at Lancaster University. She is member of the editorial board of a range of linguistic journals, co-editor of the journal Discourse and Society and editor of Critical Discourse Studies.

MICHAL KRZYZANOWSKI has been Research Associate at the Department of Linguistics and English Language at the University of Lancaster since 2004. Michal is an active member of the Research Centre 'Discourse, Politics Identity' at the Department of European and Comparative Linguistics and Literary Studies (former Dept. of Applied Linguistics), University of Vienna, Austria.

List of Tables	p. viii
List of Figures	p. ix
List of Contributors	p. x
Introduction: Discourse Studies - Important Concepts and Terms	p. 1
Introduction	p. 1
Discourse and text	p. 4
Context	p. 10
Genre	p. 14
Outline of the volume	p. 21
Notes	p. 23
References	p. 24
Analyzing Newspapers, Magazines and Other Print Media	p. 30
Introduction	p. 30
Laying the foundations: what are print media?	p. 30
Why study print media?	p. 32
Production and consumption	p. 32
Getting started and engaging with your data	p. 34
Corpus-building	p. 35
Key resources for textual analysis	p. 38
Checks and balances: comparative evidence from reference corpora	p. 44
Summary	p. 48
Notes	p. 49
Key readings	p. 51
References	p. 51
Analyzing Communication in the New Media	p. 54
Introduction	p. 54
New media: an overview	p. 54
Why investigate communication in the new media as a social scientist?	p. 58
Compiling a corpus of CMC texts	p. 59
What is a genre?	p. 63
Key properties of scholarly email postings	p. 64
Summary	p. 72
Notes	p. 73
Key readings	p. 74
References	p. 74
Analyzing TV Documentaries	p. 77
Introduction	p. 77
Defining documentaries	p. 77
The powerfulness of documentaries	p. 78
Types of documentaries	p. 79
Preconditions for the analysis of documentaries	p. 79
Steps towards a meaningful analysis of television documentaries	p. 80
Analyzing verbal and multimodal aspects of documentaries	p. 84
Levels of analysis and selection of a transcription method	p. 90
Including necessary context information	p. 92
Notes	p. 94
Key readings	p. 94
References	p. 94
Analyzing Political Rhetoric	p. 96
Introduction	p. 96
What is political rhetoric?	p. 96
The politolinguistic approach	p. 97
A selection of analytical categories	p. 99
How to conduct a politolinguistic analysis of political rhetoric - a theoretical outline of the research practice	p. 100
Doing politolinguistic analysis - an example	p. 101
Concluding remarks	p. 117
Notes	p. 118
Key readings	p. 119
References	p. 119
Analyzing Interaction in Broadcast Debates	p. 121
Introduction	p. 121
Steps in analysis	p. 122
Text and contexts	p. 123
Applying the framework to interaction in debates	p. 127
Debates and other genres	p. 140
Notes	p. 142
Key readings	p. 142
References	p. 142
Analyzing Research Interviews	p. 145
Introduction	p. 145
Approaches to discourse analysis in different disciplines	p. 146
Contexts for discourse analysis of research interviews	p. 150
Co-text	p. 152
Intertextual links	p. 153
Context of situation	p. 154
Sociopolitical and historical contexts	p. 157
Issues in analysis and explanation	p. 158
Notes	p. 159
Key readings	p. 159
References	p. 159
Analyzing Focus Group Discussions	p. 162
Focus groups and their foci	p. 162
Exploring key features of focus groups	p. 164
The (process of) framing focus groups	p. 165
Approaching and analyzing focus groups	p. 167
Thematic structures in focus group discourse: example of analysis	p. 169
Conclusions	p. 177
Notes	p. 178
Key readings	p. 179
References	p. 179
Discourse Analysis and Ethnography	p. 182
What is ethnography?	p. 182
Analyzing organizational discourse	p. 183
In the field: gathering and analyzing ethnographic data	p. 186
Interpreting ethnographic data in discourse-oriented research	p. 190
Assessing the quality of research and the principle of reflexivity	p. 196
Notes	p. 198
Key readings	p. 199
References	p. 199
Glossary	p. 204
Index	p. 209
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Qualitative Discourse Analysis in the Social Sciences

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