Qualitative Media Analysis

In order to prepare a successful research project, a qualitative researcher often must consult various types of media documents. How to obtain, categorize and analyze these different media documents is the subject of this book. The author looks at traditional primary documents such as newspapers and magazines, but also at more recent forms like television newscasts and cyberspace.

Series Editors' Introduction

vi

Preface

vii

Plugged in Research

1

(12)

Problems with Studying Documents

4

(3)

An Approach to Document Analysis

7

(6)

Ethnographic Content Analysis

13

(10)

Introduction

13

(1)

Ethnography in Context

14

(1)

An Overview of Content Analysis

14

(1)

Quantitative Content Analysis

15

(1)

Ethnographic Content Analysis

16

(1)

The Appearance of Crisis

17

(1)

A Theoretical Focus

18

(1)

Sampling and Data Collection

19

(3)

Data Analysis

22

(1)

Process of Qualitative Document Analysis

23

(21)

The Problem and the Unit of Analysis

23

(2)

Constructing a Protocol

25

(3)

Themes and Frames

28

(5)

Theoretical Sampling

33

(3)

Stratified Random Sampling

36

(1)

Collecting the Data

37

(4)

Data Analysis

41

(3)

Newspapers, Magazines, and Electronic Documents

44

(15)

Studying News Magazines

46

(3)

Studying Newspapers

49

(3)

Exploring Electronic Documents

52

(1)

The Double Loop of Analysis

53

(2)

Print Media Photos

55

(4)

Electronic Reality

59

(9)

TV Materials

60

(3)

Downloding and Storing Files

63

(1)

Analysis of TV Reports

64

(4)

Tracking Discourse

68

(7)

Field Notes and Other Data

75

(7)

Accounting for Substance

76

(3)

Accounting for Ourselves

79

(3)

Appendix

82

(2)

References

84

(3)

About the Author

87

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Qualitative Media Analysis

Summary

Table of Contents

Supplemental Materials