Qualitative Research in Business & Management

An expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help qualitative researchers with all aspects of their research project from start to finish. It discusses the key philosophies underpinning qualitative research and design in business and management, assesses the advantages and disadvantages of the different approaches. Key features: - Packed with case studies and excellent examples from first tier journals in business and management - An enhanced companion website - Chapters on writing up research and how to get your research published Michael D. Myers is Professor of Information Systems and Head of the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand.