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Qualitative Research Online

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Preface	p. v
List of Figures	p. vii
List of Tables	p. ix
Varieties of Qualitative Research	p. 1
What Is Qualitative Research Online?	p. 2
Online Focus Groups	p. 8
Focused Conversation	p. 15
A Classification of Methods	p. 18
Researcher Responsibilities	p. 19
Applications of Online Research	p. 21
Prologue	p. 21
Snapshot: Online Qualitative Today	p. 23
Online vs. Offline: Is One Better?	p. 26
Recruitment Issues	p. 29
Myths	p. 33
Areas for Improvement	p. 39
Audience Questions and Answers	p. 42
Epilogue	p. 46
Doing Qualitative Research Online	p. 51
Prologue	p. 51
Introductions	p. 53
Online Venue Preferences	p. 55
Validation Issues	p. 61
Online Moderation Skills	p. 66
Tricks of the Trade	p. 71
The Future	p. 79
Epilogue	p. 84
A Focused Conversation	p. 87
Is Online Qualitative Really Qualitative?	p. 87
Social Implications	p. 89
Process versus Results	p. 91
Communication Styles	p. 92
Online Transcripts	p. 94
Multimethod Research	p. 95
Is Text-Based Online a Temporary Method?	p. 96
Final Thoughts	p. 98
New Directions in Online Research	p. 103
Appendices
Exploring the Possibilities of Online Focus Groups	p. 107
Introduction	p. 107
Methods	p. 108
Results	p. 115
Discussion	p. 125
IMRO Code of Ethics	p. 129
Contributors	p. 131
Glossary	p. 139
Bibliography	p. 147
Index	p. 153
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