Modelos de negocio: convertir las percepciones en empresas
p. 65
Estrategia: la logica del rendimiento superior
p. 97
Organizacion: donde fijar los limites
p. 125
Ejecucion: que las cosas se hagan
Encarar la realidad: que cifras importan y por que
p. 153
La verdadera linea de rentabilidad: mision y mediciones
p. 165
Apostar por el futuro: innovacion e incertidumbre
p. 189
Lograr resultados: primero, centrarse
p. 219
Dirigir personas: que valores importan y por que
p. 243
Epilogo: Los pasos siguientes
p. 267
Fuentes y lecturas complementarias
p. 275
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