The Quest for Global Dominance Transforming Global Presence into Global Competitive Advantage

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The Quest for Global Dominance Transforming Global Presence into Global Competitive Advantage by Gupta, Anil K.; Govindarajan, Vijay; Wang, Haiyan, 9780470194409
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  • ISBN: 9780470194409 | 0470194405
  • Cover: Hardcover
  • Copyright: 3/21/2008

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The first edition of this book sold 15,000 copies and is well-regarded as a leading book on global strategy for practitioners and students alike. It reflects leading-edge thinking on the subject of creating and exploiting global presence and offers logic-driven conceptual frameworks that are actionable and have been developed and refined by the authors over the past 15 years in their teaching and consulting work. In this new edition, the authors will (a) freshen up the data and examples in all chapters, with a particular focus on bringing in more examples dealing with China and India , (b) add a case on Haier Group from China to the Wal-Mart case in Ch. 3, (c) drop the old Ch. 8 titled "Changing the Rules of the Global Game," and (d) add a new last chapter titled "Leveraging Emerging Markets for Global Dominance."