Reaching Audiences

The machinery of distribution and promotion of exhibition is of fundamental importance if moving image work - from the Hollywood blockbuster to a ten-minute artist's film - is to reach its audience. It is widely recognised by those working in the film and video sector that distribution is a vital link in the chain - connecting producers to audiences - throughout the whole sector, from the commercial film industry to grass-roots community initiatives. But to those outside, that link is largely invisible. This book examines the role of distribution, especially with regard to the processes of selection and promotion, in order to explore the ways in which the distribution link plays a major role in determining the nature of our moving image culture.