Reaching and Responding to the Audience

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Reaching and Responding to the Audience by Catlin-Legutko, Cinnamon; Klingler, Stacy; Beatty, Bob; Edie, Kara; Klingler, Stacy; Graft, Conny; Walden, Barbara B.; Burkhart, Kat; Hemmerlein, Tamara; Matelic, Candace Tangorra, 9780759113381
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  • ISBN: 9780759113381 | 0759113386
  • Cover: Paperback
  • Copyright: 4/16/2013

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Museums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor services, accessibility, and easy ways to find out what your audience members think about and want from you.