- ISBN: 9780857858016 | 0857858017
- Cover: Paperback
- Copyright: 12/15/2016
Reading Graphic Design in Cultural Content provides an analysis of twelve case studies of different parts of the graphic design industry in social and cultural contexts. Complete with global examples, such as Facebook, McDonalds and Nike.
The book is split into three parts: On Message and Off Message; On Legibility and Ambiguity; and On Paper and On Screen. Contextual chapters on semiotics, modernism, postmodernism and legibility, situate the book theoretically. Whilst other chapters deal with issues of context and identity as they are played out in relation to different graphic design media, from advertising hoardings to eBooks and other digital contexts, greetings cards to fashion photography.