Reality Check : The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

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ISBN: 9781591842231 | 1591842239
Cover: Hardcover
Copyright: 10/30/2008

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"Reality Check is Guy Kawasaki's all-In-one guide for starting and operating great organizations - ones that stand the test of time and ignore any passing fads in business theory. This volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions.""--BOOK JACKET.

Foreword 1.0	p. xiii
Foreword 2.0	p. xv
Acknowledgments	p. xix
Introduction	p. 1
The Reality of Starting
Flounders (sic) at Work	p. 5
The Inside Story of Entrepreneurship	p. 11
The Art of Intrapreneurship	p. 15
The Art of Commercialization	p. 19
Mantras for Dummies	p. 23
The Reality of Raising Money
The Investor Wish List	p. 27
The Art of Getting the Attention of Investors	p. 30
The Art of Executive Summary	p. 33
The 10/20/30 Rule of Pitching	p. 36
The Top Ten Lies of Venture Capitalists	p. 40
The Top Eleven Lies of Entrepreneurs	p. 44
The Art of Raising Angel Capital	p. 48
The Inside Scoop on Venture Capital Law	p. 51
The Top Sixteen Lies of Lawyers	p. 59
The Venture Capital Aptitude Test (VCAT)	p. 62
The Reality of Planning and Executing
The Paradox of Strategy: How Apple Blew It and Microsoft Got Lucky	p. 71
The Zen of Business Plans	p. 78
The Art of Financial Projections	p. 81
Financial Models for Underachievers	p. 85
The Art of Execution	p. 93
After the Honeymoon	p. 97
The Art of Bootstrapping	p. 104
The Art of the Board Meeting	p. 108
How I Built a Web 2.0, User-Generated-Content, Citizen-Journalism, Long-Tail, Social-Media Site for $12,107.09	p. 112
The Reality of Innovating
The Art of Innovation	p. 119
The Seven Sins of Solutions	p. 123
The Myths of Innovation	p. 125
The Sticking Point	p. 130
The Lies of Engineers	p. 139
How to Kick Silicon Valley's Butt	p. 143
The Purest Form of Engineering: Woz	p. 149
The Reality of Marketing
Stupid Ways to Hinder Market Adoption	p. 155
The Name Game	p. 159
The Art of Branding	p. 162
Frame or Be Framed	p. 165
Get a Clue: The Global Youth Market	p. 168
The Lesson of Tam's Art Gallery	p. 176
The Reality of Selling and Evangelizing
The Art of Selling	p. 179
The Art of Distribution	p. 183
The Art of Evangelism	p. 187
DIY PR	p. 191
Straight from the Press's Mouth	p. 196
Forget the Influencers After All?	p. 199
The Reality of Communicating
The Effective E-mailer	p. 205
The Zen of Presentations	p. 209
How to Get a Standing Ovation	p. 215
As Good as Steve Jobs	p. 219
Speaking as a Performing Art	p. 222
How to Be a DEMO God	p. 227
How to Kick Butt on a Panel	p. 231
How to Be a Great Moderator	p. 234
The Art of Blogging	p. 237
The Reality of Beguiling
The Psychology of Influencing People	p. 243
The Art of Creating a Community	p. 251
The Art of Customer Service	p. 254
Power 3.0: Kinder, Gentler, and Better	p. 258
The Art of Schmoozing	p. 260
The Art of Sucking Down	p. 265
The Art of Sucking Up	p. 269
How to Suck Up to a Blogger	p. 272
The Art of Partnering	p. 275
The Top Ten Lies of Partners	p. 279
Ten Questions "with" Jackie Onassis	p. 282
The Reality of Competing
The Art of Defensibility	p. 287
Counterpoint: Patents and Defensibility	p. 291
The Art of Driving Your Competition Crazy	p. 296
How to Remain Sane	p. 301
The Reality of Hiring and Firing
The Art of Recruiting	p. 307
Real-World Recruiting	p. 311
Thirteen Questions with Libby Sartain, Chief People Yahoo!	p. 314
Career Guidance for This Century	p. 318
Everything You Wanted to Know About Getting a Job in Silicon Valley But Didn't Know Whom to Ask	p. 326
Nine Questions to Ask a Startup	p. 335
How to Get a Job on craigslist	p. 339
How to Not Hire Someone via craigslist	p. 342
The Effort Effect of Carol Dweck	p. 345
The Art of Laying People Off	p. 348
The Art of Firing	p. 352
The Reality of Working
Work as a Prison?	p. 359
How to Not Choke	p. 366
Mavericks in the Workplace	p. 368
Ten or So Things to Learn This School Year	p. 376
"Why Smart People Do Dumb Things"	p. 380
Why Smart Companies Do Dumb Things	p. 383
How to Prevent a Bozo Explosion	p. 388
Are You an Egomaniac?	p. 393
The No-Asshole Rule	p. 401
Is Your Boss an Asshole?	p. 407
The Top Seventeen Lies of CEOs	p. 412
Timeout. What's Your EQ (Entrepreneurial Quotient)?	p. 416
The Reality of Doing Good
The Six Lessons of Kiva	p. 425
Social Entrepreneurship	p. 428
Making the Transition from the Corporate to Nonprofit World	p. 436
The Art of Surviving	p. 442
My Hindsights in Life	p. 449
Conclusion: The Reality Check Checklist	p. 460
Index	p. 463
Table of Contents provided by Ingram. All Rights Reserved.

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Reality Check : The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

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