Real-Time Marketing for Business Growth : How to Use Social Media, Measure Marketing, and Create a Culture of Execution
, by Reece, Monique
- ISBN: 9780137010103 | 0137010109
- Cover: Paperback
- Copyright: 3/25/2010
Your proven roadmap for business success: A flexible, start-to-finish plan for creating continuous, profitable growth .--Master powerful real-time planning techniques that keep pace with change, improve execution, and make marketing more measurable, predictable, and successful.-Integrate the best traditional marketing techniques with the latest social media breakthroughs.-Techniques honed with hundreds of entrepreneurial companies and Fortune 500 firms, by top business growth consultant Monique Reece. In this book, one of the world's leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish 'PRAISE' process that builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution as part of day-to-day operations... how to clarify your company's purpose, value to customers, and most attractive opportunities... how to fix problems in sales and marketing that have persisted for decades, and finally measure the real value of marketing... how to combine the best traditional marketing techniques with the latest best practices for using social media... how to systematically and continually improve customer experience and lifetime value. Reece's techniques have been proven with hundreds of companies over the past two decades - companies ranging from startups to intrapreneurial divisions of the world's largest Fortune 500 firms. They work - and with her guidance, they will work for you, too.
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