- ISBN: 9780203956632 | 020395663X
- Cover:
- Copyright: 7/12/2007
This book reconfigures the field of public relations so that it can better engage with the changing world of the twenty-first century. It clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.
| Acknowledgements | p. xi |
| Locating the project, the personal, and the geo-politics of publishing | p. 1 |
| Informing situations: space and time from Waikato to Downing Street | p. 2 |
| The personal is political: how do we fit into the reconfiguration project? | p. 5 |
| Locating publication: political economy, theory geography, and edge interventions | p. 8 |
| Limiting textbooks: the case of the creeping fox terrier clone | p. 10 |
| Enlarging the field: on status, textbooks, and terminology | p. 11 |
| Acknowledging antecedents, entertaining ideas, and net gains | p. 13 |
| Postscript that could have been a preface: acknowledging contradictions | p. 15 |
| Progressing the conversation: a brief outline plan of the chapters | p. 17 |
| Signs of the times: assessing the present and revisiting the past | p. 19 |
| Stormy weather and the ecological case for reconfiguration | p. 21 |
| Equity, democracy, and global (im)balances | p. 24 |
| Enterprise, markets, and corporate choices | p. 26 |
| Shifting signs: pluralisation and context-relevant PR | p. 28 |
| From pessimism to lines of flight: emotional matters, public diplomacy, and propaganda for peace | p. 31 |
| Pluralising theory: academic empires, excellence, and global implications | p. 34 |
| Interpreting symmetry | p. 36 |
| Testing symmetry in two locations: can't live without it (in PR) and don't notice it (outside PR) | p. 40 |
| US primacy and the reach of the global | p. 43 |
| Strategic amnesia and empiricism's empire | p. 44 |
| Beyond the parochial: empires, knowledge, and pluralism | p. 45 |
| Moving the settings: multiple diversities and requisite varieties | p. 48 |
| Focusing on the core: photographic metaphors and ethnocentric lenses | p. 49 |
| Controlling the settings: trapped in the time warp of mechanistic models | p. 51 |
| Underexposed films: PR and the phobia of the other | p. 54 |
| The state of the art as a grainy picture: global PR theory and inherent inequalities | p. 56 |
| Freedom beyond Freedom House: towards new flowering democracies | p. 57 |
| Relocating knowledge in PR | p. 59 |
| Not enough Said: decolonising PR through postcolonial frameworks | p. 61 |
| The new S-curve: an overview of postcolonial perspectives in communication from Said and Spivak | p. 63 |
| Colonising illusions: an "other" look at Bhopal | p. 66 |
| Continuing the S-curve: insights from Shiva to Shome and Hegde | p. 67 |
| Correcting myopia: diversifying publics and enlarging visions | p. 68 |
| Global relations: emerging situations and changing status | p. 70 |
| Metaphoric lines of flight: trees, tubers, India Shining, and Western PR in the dark | p. 73 |
| What's next (1)? Empowering differences, learning from leadership, and equity in management after In Search of Excellence | p. 76 |
| Leading change after modernity: heretical heroes of the post | p. 77 |
| Metaphor banks, restricted credit, and reality checks | p. 79 |
| Fashionable dismissals and corporate games | p. 82 |
| Exposing excellence: crossover culture and business science | p. 83 |
| Re-fashioning In Search of Excellence: interdisciplinary intertexts Ltd | p. 84 |
| Non-Western searches: Eastern exposures, continuing contradictions, and the metaphor spectrum | p. 86 |
| Less than excellent: postscript on methodologies and what's next in leadership | p. 88 |
| Uncertain times: leadership with more emotion and newer science | p. 89 |
| What's next (2)? Accounting for value and returns on the real | p. 91 |
| Discipline, demand, and building value propositions | p. 92 |
| Temptations and transparency costs | p. 96 |
| Accounting for activists: deviant dolls and online culture | p. 97 |
| Environment matters: tilting at windmills and returns on the real | p. 99 |
| Questioning professionalism: cover stories, disciplines, and identities | p. 102 |
| Residing metaphors: limited hospitality and ideal homes for professional people | p. 103 |
| Testing identity: marketing ACID for PR | p. 104 |
| Communicated identity: from born in the USA to a Polish pope in Ireland | p. 105 |
| Planning futures: ACID dreams and university premises | p. 107 |
| Marketing matters: intimations of integration, demarcation disputes, and marketing after modernism | p. 109 |
| Competing disciplines: marketing offensives and partial colonisation | p. 112 |
| Community halls and social marketing | p. 114 |
| PR history (Ltd): postmodernising empiricism, selling stories, and telling tales | p. 118 |
| Back to the "new " history: from innocence to interests | p. 119 |
| Metaphoric titles: (in)visible imaging, sensuousness, and ventriloquist voicing | p. 120 |
| (Dis)owning the creation myth: determining Darwinism, evolving ethics, and intelligent design | p. 122 |
| Other histories: researching without the US as prototype | p. 126 |
| Inclusive historiography: herstories and voices from below | p. 129 |
| Back to futures: losing control and cultivating foresight | p. 132 |
| Deploying foresight: from forecasts to future informed insight | p. 133 |
| Futuring in PR and an economic 9/11? | p. 134 |
| Global opportunities and a brief history of managing alternative futures | p. 136 |
| Imagined projections: catching the currents of change | p. 137 |
| Waving or drowning? Generation MM, poetry, and business | p. 140 |
| Enterprising solutions: the creative class and PR | p. 142 |
| Afterword: context, foresight, and conclusion | p. 144 |
| Bibliography | p. 146 |
| Index | p. 173 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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