Reconfiguring Public Relations: Equity, Ecology and Enterprise

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ISBN: 9780203956632 | 020395663X
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Copyright: 7/12/2007

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This book reconfigures the field of public relations so that it can better engage with the changing world of the twenty-first century. It clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

Acknowledgements	p. xi
Locating the project, the personal, and the geo-politics of publishing	p. 1
Informing situations: space and time from Waikato to Downing Street	p. 2
The personal is political: how do we fit into the reconfiguration project?	p. 5
Locating publication: political economy, theory geography, and edge interventions	p. 8
Limiting textbooks: the case of the creeping fox terrier clone	p. 10
Enlarging the field: on status, textbooks, and terminology	p. 11
Acknowledging antecedents, entertaining ideas, and net gains	p. 13
Postscript that could have been a preface: acknowledging contradictions	p. 15
Progressing the conversation: a brief outline plan of the chapters	p. 17
Signs of the times: assessing the present and revisiting the past	p. 19
Stormy weather and the ecological case for reconfiguration	p. 21
Equity, democracy, and global (im)balances	p. 24
Enterprise, markets, and corporate choices	p. 26
Shifting signs: pluralisation and context-relevant PR	p. 28
From pessimism to lines of flight: emotional matters, public diplomacy, and propaganda for peace	p. 31
Pluralising theory: academic empires, excellence, and global implications	p. 34
Interpreting symmetry	p. 36
Testing symmetry in two locations: can't live without it (in PR) and don't notice it (outside PR)	p. 40
US primacy and the reach of the global	p. 43
Strategic amnesia and empiricism's empire	p. 44
Beyond the parochial: empires, knowledge, and pluralism	p. 45
Moving the settings: multiple diversities and requisite varieties	p. 48
Focusing on the core: photographic metaphors and ethnocentric lenses	p. 49
Controlling the settings: trapped in the time warp of mechanistic models	p. 51
Underexposed films: PR and the phobia of the other	p. 54
The state of the art as a grainy picture: global PR theory and inherent inequalities	p. 56
Freedom beyond Freedom House: towards new flowering democracies	p. 57
Relocating knowledge in PR	p. 59
Not enough Said: decolonising PR through postcolonial frameworks	p. 61
The new S-curve: an overview of postcolonial perspectives in communication from Said and Spivak	p. 63
Colonising illusions: an "other" look at Bhopal	p. 66
Continuing the S-curve: insights from Shiva to Shome and Hegde	p. 67
Correcting myopia: diversifying publics and enlarging visions	p. 68
Global relations: emerging situations and changing status	p. 70
Metaphoric lines of flight: trees, tubers, India Shining, and Western PR in the dark	p. 73
What's next (1)? Empowering differences, learning from leadership, and equity in management after In Search of Excellence	p. 76
Leading change after modernity: heretical heroes of the post	p. 77
Metaphor banks, restricted credit, and reality checks	p. 79
Fashionable dismissals and corporate games	p. 82
Exposing excellence: crossover culture and business science	p. 83
Re-fashioning In Search of Excellence: interdisciplinary intertexts Ltd	p. 84
Non-Western searches: Eastern exposures, continuing contradictions, and the metaphor spectrum	p. 86
Less than excellent: postscript on methodologies and what's next in leadership	p. 88
Uncertain times: leadership with more emotion and newer science	p. 89
What's next (2)? Accounting for value and returns on the real	p. 91
Discipline, demand, and building value propositions	p. 92
Temptations and transparency costs	p. 96
Accounting for activists: deviant dolls and online culture	p. 97
Environment matters: tilting at windmills and returns on the real	p. 99
Questioning professionalism: cover stories, disciplines, and identities	p. 102
Residing metaphors: limited hospitality and ideal homes for professional people	p. 103
Testing identity: marketing ACID for PR	p. 104
Communicated identity: from born in the USA to a Polish pope in Ireland	p. 105
Planning futures: ACID dreams and university premises	p. 107
Marketing matters: intimations of integration, demarcation disputes, and marketing after modernism	p. 109
Competing disciplines: marketing offensives and partial colonisation	p. 112
Community halls and social marketing	p. 114
PR history (Ltd): postmodernising empiricism, selling stories, and telling tales	p. 118
Back to the "new " history: from innocence to interests	p. 119
Metaphoric titles: (in)visible imaging, sensuousness, and ventriloquist voicing	p. 120
(Dis)owning the creation myth: determining Darwinism, evolving ethics, and intelligent design	p. 122
Other histories: researching without the US as prototype	p. 126
Inclusive historiography: herstories and voices from below	p. 129
Back to futures: losing control and cultivating foresight	p. 132
Deploying foresight: from forecasts to future informed insight	p. 133
Futuring in PR and an economic 9/11?	p. 134
Global opportunities and a brief history of managing alternative futures	p. 136
Imagined projections: catching the currents of change	p. 137
Waving or drowning? Generation MM, poetry, and business	p. 140
Enterprising solutions: the creative class and PR	p. 142
Afterword: context, foresight, and conclusion	p. 144
Bibliography	p. 146
Index	p. 173
Table of Contents provided by Ingram. All Rights Reserved.

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Reconfiguring Public Relations: Equity, Ecology and Enterprise

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