Reinventing the Entrepreneur Turning Your Dream Business into a Reality

Mary Ellen Tribby, founder of Working Moms Only, has created and perfected a business model that is 500% more profitable than blogging, that you can do from home, from an office, or from anywhere in the world, that's easy to learn, and extremely profitable. With it, Mary Ellen has made millions through her various own businesses and her clients, and now you can too.

It's called The Inbox Magazine (The iMag for short) and regardless of the size of your staff—from one to one hundred—or whether you spend ten or forty hours a week working at it, this revolutionary approach to running a business is your ticket to success and financial independence.

• Makes Mary Ellen Tribby's extraordinarily successful business strategies available to the public in a book for the first time
• If you're already in business, it arms you with proven techniques for boosting your bottom line by an order of magnitude—in no time
• If you're a novice entrepreneur, it delivers powerful tools for getting your business off the ground and running full throttle—right away
• The perfect tool for the time, the Inbox Magazine is what you need to create a huge impact with the minimum investment of time, energy, and money

MaryEllen Tribby is the founder and CEO of Met Edge Media. She is well known for launching iMags such as WorkingMomsOnly.com, the world's leading Inbox Magazine and website for the empowerment of the working mom as well as The CEO's Edge, where entrepreneurs learn how to build a stronger business. Prior to founding Met Edge Media, MaryEllen was publisher and CEO of Early To Rise where she was responsible for growing the business from $8 million in sales to $26 million in just 15 months. Before that, she served as president of Weiss Research where she led the company to $67 million in sales from $11 million in just 12 months. Earlier in her career, she ran divisions at Forbes, Times Mirror Magazines, and Crain's New York Business, where she learned from some of the best business mentors in the world. Today MaryEllen is a highly sought- after international business consultant, speaker, and author. She resides in South Florida with her husband of 17 years, their three beautiful children, and their nutty boxer, Coco. You can find out more about MaryEllen at MaryEllenTribby.com and ReinventingTheEntrepreneur.com

Foreword

Acknowledgments

Introduction: Turning Someday into Payday

Part One: The Who and the Why

Chapter 1: Idea Brainstorming: Fun, Fast, and Easy

Discover the Three “Ps”: Passion, Purpose, and Profits

Is It Sellable?

Quick Start Summary

Chapter 2: Markets vs. Topics: Understand the Difference and Prosper

Starting Small is Better

Chapter 3: Determining Market Size: Easy as The Three Little Bears, It’s Got to be Just Right

Where’s There’s a Good Question, There’s a Great Answer

Chapter 4: Your Subscriber Avatar: Knowing Your Ideal Customer

Birds of a Feather Flock Together

Chapter 5: Competitive Analysis: The Direct and Indirect

Two is Better Than One

Quick Start Summary

Part Two: Anatomy of Your Business

Chapter 6: A Proven Business Model: If it Ain't Broken . . .

The Pros and Cons of Each Business Model

What’s a Guru?

No Face – No Name

Show Me the Money

Chapter 7: Naming Your Inbox Magazine: It’s Got to be Good!

A Name Can Make You or Break You

Give the People What They Want

Give it a K.I.S.S.

Chapter 8: Design and Frequency: It’s All about Engagement

When Oh When

Plain Text or HTML – What?

Let’s Push It!

It Needs to Be Actionable and Useful

Stick to Your Guns

Your Panache

Chapter 9: Software and Systems: Technology Made Easy

The Bad You Need to Know

You Want to Stay Single

Websites Have Never Been Easier

Opt Them In - Send It Out

Chapter 10:  Don’t Wait: Action You Can Take Right Now

Action Step #1

Action Step #2

Action Step #3

Action Step #4

Action Step #5

You Are on Your Way!

Part Three: The Useful and the Actionable

Chapter 11: Building Your Panel: Content is King

Three Easy Steps for Putting Your Panel Together

Step 1: Brainstorm a List of Potential Panelists.

“No” Won’t be an Option

Chapter 12: You, the Author: Article Writing Made Easy

Alert Yourself

Become a Dictator

Take it to the Bank

Creating the Perfect Article Structure is Golden

Creating Engaging Content

Be Remarkable

Chapter 13: Sourcing Compiled Content: Done For Your Filler

Private Label Resale Content

Article Sites

Public Domain Content

Meat, Vegetables, and Bread

Chapter 14: Don't Delay: Action You Should Take Right Now

Reality Awaits

Part Four: The Art and Brilliance of a Community

Chapter 15: Landing Pages: Land On it and Squeeze it Baby

Quantity Plus Quality Equals A Great List

Long vs. Short Squeeze Pages

The Elements of a Squeeze Page

Get Out of the Headlights

Chapter 16: Lead Magnets: Your Ambassador

Types of Lead Magnets

The Reciprocal

Not Peanut Butter & Jelly

Be a Leader with Your Lead Magnet

Chapter 17: Your First 1,000: It’s a Numbers Game

Step 1: Social Media Marketing

Step 2: Article Marketing

Step 3: Active Content Syndication

Step 4: Press Releases

Step 5: Viral PDFs/Infographics

Step 6: Ad & Resource Swaps

Less is More

Low Hanging Fruit is Always the Way to Go

Part Five: Finally, a Real Business of Your Own

Chapter 18: Let’s Start Monetizing: The Smart Way

Affiliate Promotions

Nobody Likes Greedy

Give Them What They Want

The Proof is in the Pudding

Selling Advertising

Rates and Data: It’s all in the Cards

Evolution in Advertising

Brokers and Managers

Logical and Methodical

Chapter 19: The Publisher’s Matrix: Your Content Empire

Determine Your Needs

Publisher Method 1: Joint Venture Partnerships

Publisher Method 2: Buying and Licensing Content

Publisher Method 3: Hiring Ghostwriters

Publisher Method 4: Interviewing Experts

Do One, Do All

Part Six: Big or Small, Your Choice

Chapter 20: Measuring by the Numbers: The More You Know, the More You Grow

Daily Key Metrics

To Keep the Doors Open = Fixed Plus Variable Expenses

Costs in Action

Subscribers are Your Lifeline

You Can Only Improve if You Know Your Results

Weekly Key Metrics

Long-Term Metrics

Successful Entrepreneurs Love Numbers

Chapter 21: Building Your Team: It’s Good to be Great!

Who and When

The Million-Dollar Mark

Never, Never, Never Outsource . . .

Gross Revenue versus Profits

A Good Problem to Have

Chapter 22: Positioning for the Sale: Your Big Pay Day

Getting Ready

Good Things Come in Threes

Start the Right Way

Epilogue: Still Growing Strong and Damn Proud

About the Author

Index

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